Kherson became one of the main donor cities from which beauty-sector microbusinesses most often relocated during 2022–2026.
This is evidenced by the results of a study by the Barb.ua marketplace, which analyzed over 600 profiles of specialists and salons that were forced to relocate.
According to monitoring data, Kherson ranks fourth in the number of relocated beauty entrepreneurs, behind only Kharkiv, Mykolaiv and Zaporizhzhia.
The main «magnet» for Kherson specialists was Kyiv — the capital received the lion’s share of the microbusiness. Odesa, Dnipro and Lviv also remain popular destinations for relocation.
Earlier we wrote that in January 2026 in the Kherson region 211 business entities started their own businesses.